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4 minutes read. Published September 20, 2022

Authored by Rebecca Betterton Written by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She specializes in assisting readers to navigate the ins and outs of securely using loans to buy a car.

Edited by Rhys Subitch Edited by Auto loans editor

Rhys has been writing and editing for Bankrate since late 2021. They are dedicated to helping readers gain the confidence to take control of their finances by providing clear, well-researched facts that break down otherwise complicated topics into bite-sized pieces.

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The purchase of a brand new car can be exciting , however, negotiating an affordable price can be daunting. It is important to prepare yourself for having confidence and pushing for the price you’re worthy of. 7 steps to negotiate the price of your car. Get yourself set for success in negotiations by looking into your options. These tips will help you feel more prepared to negotiate with the seller and help you get a deal that is within your budget. 1. Determine the most important aspects before negotiations can start consider the kind of vehicle you’d like. If you don’t have the perfect set of wheels think about your needs and your lifestyle. Are you likely to drive long distances or in heavy traffic and need a fuel-efficient vehicle? Is it just you and your partner, or do you need something larger to carry your children or relatives? Are any of the features negotiable? These are just a few things to think about in deciding which brands and models . Also, run the numbers to determine the approximate amount . Use an online auto loan calculator to calculate a monthly payment Be sure to consider the other in determining a budget. Decide on the amount you want to pay, and keep it in mind while negotiating. 2. Pre-approve for financing next thing you need to consider is financing. Think about getting financing before going to a dealer to purchase a vehicle. Many car dealerships offer in-house financing, however it’s . Dealerships typically raise their loan rates to earn a profit. You will find better offers from credit unions, banks and online lenders, so compare offers and online. Securing financing will help you keep your foot on the ground. You’ll know precisely what you will have to spend, which will mean less incentive to upgrade and expensive additions. Plus, preapproval gives you the power to negotiate. The dealer could offer to match or beat the other offers to gain your business. to see what the monthly installments could be at various rates and loan terms. 3. Do some research on the car’s worth Conduct research to find the car’s value and jot down the following figures: Manufacturer Suggested Retail Price (MSRP) is the suggested sales price per the automaker, sometimes referred to by the term “sticker price.” invoice price : The amount that the dealer is paid by the manufacturer for the purchase of the vehicle. Fair market value: The cost that other people pay for the exact same or similar car. Look for your MSRP in the pricing sheet that is attached to the window of the vehicle. It is possible to determine an invoice’s value and the fair market price by conducting the internet or using a tool. If you want a new car, consider the invoice price as your starting base. The ideal price to choose should be between and the MSRP and this amount. If you’re buying used the vehicle, you may be more flexible when it comes to negotiating, depending on the vehicle’s make, model and mileage as well as the condition. 4. Research dealerships Even if a dealership offers great deals on cars you love but it might not be the most suitable choice. Beware of dealerships that have steep dealer costs or have bad reputations. Read online reviews to get insights from customers who have been there. Also, ask about dealer costs before you begin shopping for a new ride. 5. Check around, unless you know exactly what vehicle you’re looking for, up to the manufacturer, model and VIN You can shop around. Take a look at the dealerships in your region over the course of a few weeks. Get a feel for what cars are available and speak with a few different salespeople. Create a list of the top three options. Then research the MSRP as well as the invoice price and Fair Market Value. You can use to facilitate the process. You’ll be able to access the price information needed to negotiate the most favorable price and the seller will know you’ve conducted your own research. It’s harder to bargain — and more difficult to overpay for a car when you hurry through the purchasing process. 6. Learn about negotiation strategies People expect you to negotiate your car’s price. Don’t feel bad asking for a price, but ensure you have the plan. Come prepared with price report or comparison sheet. Look up websites such as and . If you know what a fair price for the vehicle is, or that another dealership is offering an offer that is better, you should share that information. This will give you a leg up in negotiations. Stay firm. Even if you’re nervous about seeking a better price, try not to show it. Be confident and inform them of what you’re willing to pay. Firmness also means the confidence that you know what you deserve. For example, if you are confident that you have credit that is good, use this advantage when discussing dealership financing. Be prepared for the long haul. It’s not uncommon for the negotiation process to take time. Be prepared for a long stay at the dealership by being healthy and well-rested. This will reduce the chance of becoming angry or speedy because of thirst, hunger or any other distractions. If you’re not able to get the price you want Don’t be afraid to leave. You might find a different car and a better deal elsewhere, or visit the dealership next time and attempt to bargain again. The fact that you walk away proves that you’re serious about securing the best deal. 7. Alternate salesperson if you’re dealing with a salesperson who is infuriating you, locate someone else who can assist. It could be best to bring your business to a different dealer to be treated fairly while shopping and negotiating the best deal on a vehicle. Next steps Buying a car is a laborious process and time, but when you’re spending this much money it is important to make certain that you get the car you desire at the cost you want before closing the deal. Be sure to take time prior leaving the dealership to prepare so you can negotiate with confidence and knowledge of the amount you need to spend. Don’t be afraid to insist on the price you’d like and walk away if necessary. Learn more


Writen by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She has a specialization in helping readers in navigating the ways and pitfalls of using loans to buy the car they want.

Edited by Rhys Subitch Edited by Auto loans editor

Rhys has been editing and writing for Bankrate since the end of 2021. They are passionate about helping readers gain the confidence to manage their finances by providing clear, well-researched information that dissects complicated subjects into digestible pieces.

Auto loans editor

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